01

client / campus crusade for christ

Project

Re-brand the Campus Crusade for Christ movement at
Northern Illinois University.

Overview

We wanted to change the look and feel of the movement of Campus Crusade on the campus. Everything from the look to how students interacted with the ministry. The result was a name change of the weekly meeting and the ministry as a whole.

We wanted to re-brand the ministry but, keep the name tied to "Campus Crusade for Christ." We shortend the name to "CRU." My job was to develop and new logo and look for the ministry. I also developed a plan for how we would promote and present the ministry on campus.