04

client / pre-grad work at Northern Illinois University

Project

Branding / Identity project for fictional company.

Overview

I was asked to create a name, logo and branding scheme that was most relevant for the company I was given. I chose to create a company that tailored marketing for college students with the specific clients of student organizations on campus.

To accomplish this, I came up with different names and logos that were tested by college students through survey. After a company name and logo were chosen, I created three forms of communication that would best market the company to a specific group of people.